Learn / Your Site and Leads · 5 min read
See the month's plain-numbers report
What came in, what got fixed, and one number to watch.
This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: What does Tanner Preserve Web Co.'s "See the month's plain-numbers report" module teach?. Direct answer: Every month, your workspace assembles a report from the real counts: calls, form submissions, missed calls recovered, work completed, and what's still open. It's not a marketing recap with vanity numbers. It's the same events your Leads and Opportunities sections are built from, totaled for the period. It's stored, so you can look back at last month's next to this month's instead of only ever seeing the current snapshot. Updated September 14, 2026.
- Every month, your workspace assembles a report from the real counts: calls, form submissions, missed calls recovered, work completed, and what's still open.
- It's not a marketing recap with vanity numbers. It's the same events your Leads and Opportunities sections are built from, totaled for the period.
- It's stored, so you can look back at last month's next to this month's instead of only ever seeing the current snapshot.
The exact steps.
Open /w/<token> and tap into the reports area under your dashboard.
A plain list: calls tracked, missed calls, missed calls recovered, form submissions, and how fast leads got a response on average.
Compare this month's numbers to last month's, if you've been on the plan a while.
A side-by-side sense of whether inquiries are trending up, flat, or down, not just one month in isolation.
Look at the top open item listed alongside the numbers.
The single highest-priority thing still unresolved, ranked by what it's actually costing you.
Screenshot your report and keep it with your monthly bookkeeping. It's real numbers, not a sales sheet.
Watch the average response time number specifically. It's the clearest sign of whether follow-up is happening fast enough.
If a number looks off (a call count that seems too low), say so. It's worth checking rather than assuming.
- The report only counts what's real: tracked calls, forms, and missed-call recoveries. There's no invented traffic or ranking number padding it out.
- "Unresolved" leads (no response logged yet) show up honestly rather than getting hidden. That's the number to act on fastest.
- A slow month in the report is information, not a verdict. It's the same input the Opportunities list uses to decide what to work on next.
Where do the report's numbers come from?
The same event log that powers your Leads and Opportunities sections: every call, form, and missed-call event tied to your business, totaled for the period.
Does the report show revenue or ROI?
No. It reports what it can actually measure: calls, forms, response time, and completed work. It doesn't guess at revenue or rankings, because nobody honest can promise those numbers in advance.
Can I see past months, not just the current one?
Yes, past reports are stored and listed so you can compare a given month against an earlier one.
No workspace yet? Run your audit first.
Every module in this guide happens inside your own /w/<token> workspace. Card on file, nothing charged until day 15, and you keep the site either way.