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Tanner Preserve
Web Co.
Missed calls and leads
43.0608° N / 88.4037° W
What the sheet tells you
  • Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
  • Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
  • What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
About two minutes. Reads public pages only.See an example sheet

This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: How much does an AI receptionist cost for a small business?. Direct answer: For a small trade business, expect somewhere in the range of $100 to $300 a month depending on call volume and whether it's a true AI system or a repackaged live answering service. As a market reference point, one established live-agent virtual receptionist service prices its entry tier at $300 a month for 30 calls, with overage billed per call; AI-only services built specifically for missed-call recovery tend to run lower than that since there's no human agent's time being billed. Updated September 15, 2026.

01

The short answer

For a small trade business, expect somewhere in the range of $100 to $300 a month depending on call volume and whether it's a true AI system or a repackaged live answering service. As a market reference point, one established live-agent virtual receptionist service prices its entry tier at $300 a month for 30 calls, with overage billed per call; AI-only services built specifically for missed-call recovery tend to run lower than that since there's no human agent's time being billed.

02

Why this happens

  • Pricing depends on what's actually answering the call.

    A live-agent virtual receptionist service is paying a real person per call, which is reflected in the price. A true AI receptionist is running on voice technology instead, with a different cost structure, generally landing lower on a per-call basis for straightforward calls like booking a job or capturing basic details.

  • Call volume moves the price more than features do.

    Most plans, AI or live-agent, are priced around a monthly call allowance with overage charges past that. A shop with a genuinely high missed-call volume will pay more regardless of which type of service it picks, simply because volume is the input the pricing is built around.

  • A bundled system prices differently than a standalone one.

    An AI receptionist sold as one piece of a broader lead system (alongside missed-call text-back, a CRM, and follow-up) is usually priced as part of that whole system rather than as a standalone per-call service, which changes what you're actually comparing.

03

How to check it yourself in 10 minutes

  1. 01Pull your last month of missed calls from your phone's call log, separate from any website form submissions.
  2. 02Estimate what a typical job from a phone call is worth to you, on average.
  3. 03Multiply your missed-call count by your close rate on phone leads to get a rough number of jobs likely lost to unanswered calls.
  4. 04Compare that number against the monthly cost of the options you're considering: if one recovered job pays for a month of service, the math is straightforward.
04

The fix

If your missed-call volume is low, a cheaper missed-call text-back automation alone may cover most of the gap without a full AI receptionist. If it's a real, ongoing volume, an AI receptionist that answers live and gets you the caller's details is worth the monthly cost for most shops. That's included as part of the Grow plan ($297/mo, 14-day free trial), on top of everything in Run ($97/mo), rather than priced as a separate standalone add-on.

Common questions

Questions that come up

Is an AI receptionist cheaper than hiring a part-time employee?

Almost always. A part-time employee brings wages, payroll taxes, and scheduling coverage for nights and weekends, while an AI receptionist answers around the clock for a flat monthly cost well under a part-time wage.

Are there setup fees on top of the monthly cost?

It varies by provider. Some charge a one-time setup fee, others fold it into the plan. Ask directly and get it in writing before comparing two options on price alone.

Does a higher price always mean a better AI receptionist?

Not necessarily. Price mostly tracks call volume and whether a human is involved, not accuracy. What matters more is whether it actually captures the right details and gets you notified fast, which is worth testing with a real call before committing.

Sheet 03 · The audit
Delafield quadrangle

Rather I just checked yours?

The audit shows where your own site and Google profile actually stand in about a minute. No email required, no pressure, just the truth.