Website Redesign ServicesBuilt for Contractors
Keeps what's working (your domain, your history, your Google profile) and replaces what isn't.
- A website redesign here is the same offer I sell anyone: the $2,500 implementation waived through Oct 21, then $97 a month for Run. No separate "redesign" markup.
- You keep your domain and its search history. That history is worth real money in how fast Google trusts the new site, and starting over on a new domain throws it away.
- I move your content over, I don't make you rewrite your business from scratch.
- Card on file, nothing charged for 14 days.
- Start with the free audit. It grades your current site first, so we both know what's actually broken before touching anything.
- Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
- Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
- What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: How much does a website redesign cost, and do I lose my search history?. Direct answer: The redesign is part of the $2,500 implementation, waived through Oct 21, built during a 14-day trial, and keeps your existing domain so nothing starts over on Google. After the trial, keeping it running is $97 a month for Run or $297 a month for Grow, both month to month with no contract. Updated September 14, 2026.
How to tell it’s the site, not just you.
Most contractors know something feels off before they can name what it is. These are the actual signs, in order of how often they're the real problem:
It doesn't work on a phone
Most of your traffic is a phone in someone's hand. If text runs off the screen, buttons are too small to tap, or the menu breaks, that's not a style problem, it's lost calls.
You can't change anything yourself
If updating your hours or adding a photo means emailing someone and waiting a week, the site is running you instead of the other way around.
It's slow
A page that takes five or six seconds to load loses people before they see what you do. Speed is also a ranking factor, not just a patience test.
The photos and copy are years old
A site still showing a location you closed, a service you dropped, or a team member who left tells a visitor the business might not be paying attention anymore.
You have no idea if it's working
No analytics wired in means every claim about the site is a guess. You can't fix what you can't measure.
It doesn't show up when you search for yourself
If typing your own business name into Google doesn't surface a clean, accurate result, something upstream of the site itself needs attention too, not just the pages.
A longer walkthrough of each of these, with how to check them yourself in five minutes, is in the redesign signs guide. Or skip the guesswork and run the free audit, it checks all of this against your actual site.
A redesign isn’t starting over. That’s the whole point.
The biggest mistake in a redesign is treating it like a brand new business. Here's what stays, and why keeping it matters more than the new coat of paint:
Your domain
Stays exactly where it is. This is the single biggest reason a redesign beats starting over: Google already has years of trust built up on that domain, and a brand-new domain starts back at zero.
Your content
Existing pages, photos, and copy get reviewed and reused wherever they're still accurate. You're not rewriting your business from a blank page, you're editing what's already true.
Your Google Business Profile
Stays connected and gets brought up to the same standard I sell as a standalone tune-up: correct categories, real photos, the description that matches what you actually do now.
Your rankings, mostly
A redesign done with proper redirects keeps the ranking signal a page already earned. Done sloppily, without redirects, a redesign can lose it. That's the part worth paying attention to, not the visual style.
$2,500 implementation, waived through Oct 21. $97 a month to keep it working.
A redesign costs the same as a new build here. No separate markup for the fact that something already exists. The short version of what a redesign runs elsewhere:
A templated refresh: a new theme on the same builder you’re already using. Cheap and fast, and it usually doesn’t touch the technical basics that were the real problem.
A custom website redesign from a regional agency, priced about the same as a new build, since most of the work is the same regardless of what existed before.
Run, mine. A redesigned site on your existing domain, redirects to protect what you’ve already earned, Google Business Profile brought current, missed-call text-back, and instant form reply. After launch, the monthly is me monitoring, re-auditing, and fixing what slips, with a proof-of-work report every month.
If this goes sideways, that's on me, not you.
A redesign is exactly when ownership matters most. If your current site is locked to a platform or an old developer you’ve lost touch with, this is the chance to fix that permanently, in writing:
- You own everything. Your domain, your listings, your ad accounts, and your content live in your accounts, in your name. Your code, your data, and your phone number are yours by contract and transfer on request, and the continuity kit you get at go-live shows your next developer exactly how. Walk away whenever you want and you keep all of it.
- If something I built misses the scope we agreed to, I fix it at no extra charge, full stop. And every system gets its first 30 days of tuning included, measured against the goal we set together before I built it. You just answer your calls and send me your photos.
No testimonials. Just things you can click.
Here are live builds you can open, poke at, and run through any speed test you like, plus the audit tool itself. Point it at your current site before you decide anything: 20+ real checks in about a minute, telling you plainly whether a redesign is worth doing yet.
Fourteen days of trial. Nothing broken on the way.
Run the audit
Free, self-serve, about a minute. It grades your current site first, so we both know exactly what's broken before anything changes. If most of it is fine, I'll say so.
Start the trial
Card on file, nothing charged for 14 days. I go through the existing site and flag what carries over as-is, what gets rewritten, and what gets dropped.
Live
New site, same domain, redirects in place so old links and rankings don't break. Profile, listings, and analytics live on accounts you own.
Rankings settle
A well-redirected redesign usually holds its existing rankings within weeks and can improve from there. Anyone promising an instant jump is guessing.
A fuller walkthrough of every step, including what you do and what I do at each one, lives on the how-it-works page.
Based in Delafield, Wisconsin. Work with contractors anywhere.
Professional website redesign services usually mean a distant account manager and a rotating cast of subcontractors. Here it’s just me: I run the audit, build the site, and handle the monthly upkeep, so nothing gets lost in a handoff between departments that don’t talk to each other.
If you’re local, the redesign conversation can happen over coffee in town instead of a video call. If you’re not, we do it on a call instead, same price, same trial.
The questions buyers actually ask.
How much does a website redesign cost?
Redesigns aren't priced differently than a new build here. Your site is built during a 14-day trial, the $2,500 implementation waived through Oct 21, then $97 a month for the managed service: monitoring, recurring audits, fixes verified after they ship, and a monthly proof-of-work report. Same as anyone starting from scratch. Run the audit for a report built off your real site, not a guess.
Will I lose my Google rankings if I redesign my site?
Not if it's done right. The rankings live with your domain and its history, not the old design. I keep your domain, set up redirects from old pages to new ones, and carry over the schema and technical basics that earned those rankings in the first place. Skipping redirects is the actual way people lose rankings during a redesign, not the redesign itself.
Do I need to rewrite all my content?
No. I go through what's already there and reuse anything still accurate. You'll rewrite what's actually outdated: old services, old team members, old photos, and anywhere the business has genuinely changed. Most sites keep more than people expect.
My current site is on Wix, Squarespace, or WordPress. Can you move it to something better?
Yes. A Wix redesign or a Squarespace redesign is the most common job I get: moving someone off a rented platform and onto a site they actually own. A WordPress redesign is a little different since you already own the software, but the same domain-and-content move applies. Either way, I bring your domain over, migrate what's there, and build on infrastructure you control instead of a monthly platform fee or a plugin stack somebody else set up.
How do I know if I need a redesign or if my site is actually fine?
Run the free audit before starting anything. It checks load speed, mobile behavior, whether Google can read your business info correctly, and the basics that actually affect whether someone calls you. If your site passes, I'll tell you that and save us both a project.
How long does a redesign take?
Built during the 14-day trial, same as a new build. That covers the parts I control: the site, the profile, the listings, the redirects. What I don't control is how fast Google re-crawls and re-indexes, which happens on its own timeline.
What happens to my old site once the new one is live?
It comes down and every old URL redirects to its equivalent new page. Visitors and search engines land on the new site automatically, nobody hits a dead link.
Do you only redesign sites for certain trades?
Run is built for contractors: roofing, HVAC, plumbing, electrical, landscaping, remodeling, painting, concrete. The process is the same regardless of where your business is, and Grow layers on the monthly agent work once you're ready for more of it handled.
Start with the audit. See what’s actually broken.
About a minute, no email required, and the report is yours whether we ever talk or not. Then start the trial, $2,500 implementation waived through Oct 21.
Based in Delafield, Wisconsin. Built for contractors anywhere.