This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: How much should a roofing website cost in Wisconsin?. Direct answer: It depends heavily on whether you're paying a one-time build fee, a monthly platform fee, or both, and what's actually included (hosting, a lead inbox, ongoing edits). Our own model: the $2,500 implementation (a custom website, the CRM, lead capture, automated response and follow-up, SEO pages, and the setup specific to your business) is built during a 14-day trial and waived if you start a plan by October 21, 2026, then $97/mo (Run) to keep it hosted and maintained, or $297/mo (Grow) to add missed call text-back and review requests on top. Updated September 14, 2026.
The short answer
It depends heavily on whether you're paying a one-time build fee, a monthly platform fee, or both, and what's actually included (hosting, a lead inbox, ongoing edits). Our own model: the $2,500 implementation (a custom website, the CRM, lead capture, automated response and follow-up, SEO pages, and the setup specific to your business) is built during a 14-day trial and waived if you start a plan by October 21, 2026, then $97/mo (Run) to keep it hosted and maintained, or $297/mo (Grow) to add missed call text-back and review requests on top.
Why this happens
A DIY builder looks cheap until you add up the real cost.
A $16 to $40 a month template site looks far cheaper on paper, but it usually doesn't include lead capture built for contractors, ongoing edits, or anyone watching whether it's actually working.
A traditional agency build can run into the thousands upfront.
Custom agency sites commonly start in the low thousands and go up from there, plus a separate hosting and maintenance retainer, before you've gotten a single lead from it.
The real cost question is what happens after launch, not just at launch.
A site that never gets updated, never gets checked for speed problems, and never adapts as you add services or towns loses value every month it sits untouched, regardless of what it cost to build.
How to check it yourself in 10 minutes
- 01List what you're actually being quoted for: build only, hosting only, or both.
- 02Ask directly whether ongoing edits (new photos, new services, price changes) are included or billed separately.
- 03Ask whether lead capture (forms that email you instantly) and a lead inbox are included.
- 04Compare the true monthly cost, not just the headline build price, across every option you're considering.
The fix
The $2,500 implementation is built during the 14-day trial so you see the actual site before paying anything, and it's waived if you start Run ($97/mo) or Grow ($297/mo) by October 21, 2026. Run keeps it hosted, maintained, and lightly edited; Grow adds missed call text-back and review requests on top. There's no separate upfront build fee to compare against a DIY builder's sticker price, since starting a plan in the window waives it entirely.
Questions that come up
Is the website really free?
The $2,500 implementation (a custom website, the CRM, lead capture, automated response and follow-up, SEO pages, and the setup specific to your business) is built during a 14-day trial and waived for businesses that start Run or Grow by October 21, 2026. Keeping it hosted and maintained afterward is $97 or $297 a month, stated plainly, no hidden fees.
Do I need to sign a long contract?
No. It's month to month, card on file, first charge on day 15 of the trial, cancel from your account anytime.
What's the difference between Run and Grow?
Run ($97/mo) covers hosting, maintenance, lead forms, analytics, and two small edits a month. Grow ($297/mo) adds missed call text-back and automated review requests.