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Tanner Preserve
Web Co.
Website cost and ownership
43.0608° N / 88.4037° W
What the sheet tells you
  • Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
  • Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
  • What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
About two minutes. Reads public pages only.See an example sheet

This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: Should I build my own website with Wix or hire someone?. Direct answer: If you have real hours to spend learning the platform, writing the copy, and keeping it updated, Wix or a similar builder can work. If you'd rather spend those hours on paying jobs, having it built for you and maintained monthly is the trade, and with the $2,500 implementation built during the 14-day trial and waived if you start a plan by October 21, 2026, you can compare the finished result before committing to either path. Updated September 14, 2026.

01

The short answer

If you have real hours to spend learning the platform, writing the copy, and keeping it updated, Wix or a similar builder can work. If you'd rather spend those hours on paying jobs, having it built for you and maintained monthly is the trade, and with the $2,500 implementation built during the 14-day trial and waived if you start a plan by October 21, 2026, you can compare the finished result before committing to either path.

02

Why this happens

  • The platform isn't the hard part, the content is.

    Wix and similar tools are genuinely easy to use. What's hard is knowing what to actually say, what photos to use, and how to structure a page so a homeowner calls instead of clicking away.

  • A DIY site rarely gets updated after the first month.

    Most owners build it once, get busy with actual work, and the site sits untouched for a year or more, slowly going stale on pricing, services, and photos.

  • Lead capture is a design decision, not a default.

    A generic template's contact form isn't automatically built to email you instantly or route into a usable lead list. That has to be set up deliberately, whichever route you take.

03

How to check it yourself in 10 minutes

  1. 01Be honest about how many hours a week you'd actually spend on a DIY build in the first month, and how many after that.
  2. 02Look at an existing Wix site you like and check whether it's clearly been updated in the last six months.
  3. 03Compare Wix's monthly cost plus your time against the $2,500 implementation (waived through Oct 21) and $97 or $297 a month.
04

The fix

There's no wrong answer here, it's a real trade-off between money and time. If you want to see what the built-for-you version looks like before deciding, the $2,500 implementation is built during the 14-day trial and waived if you start a plan by October 21, 2026, so you can compare a finished site against a Wix template with no upfront cost either way.

Common questions

Questions that come up

Can I move from Wix to a custom-built site later?

Yes, plenty of contractors start on a DIY builder and switch once they've felt the time cost of maintaining it themselves.

Is Wix bad for SEO?

Not inherently, but a generic template with generic copy gives Google less to match against local searches than a site written specifically around your trade and towns.

What if I already built a Wix site and it's not working?

That's a common starting point for the trial. We build a new site as part of the $2,500 implementation, waived if you start a plan by October 21, 2026, and you compare it directly against what you already have before deciding anything.

Sheet 03 · The audit
Delafield quadrangle

Rather I just checked yours?

The audit shows where your own site and Google profile actually stand in about a minute. No email required, no pressure, just the truth.