This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: Do electricians need a website or just a Google profile?. Direct answer: Both, and they do different jobs. The Google Business Profile is how you get found in local search and Maps. The website is where a homeowner goes to actually decide you're the right electrician, see your services, and reach you, things a profile alone can't fully replace. Updated September 14, 2026.
The short answer
Both, and they do different jobs. The Google Business Profile is how you get found in local search and Maps. The website is where a homeowner goes to actually decide you're the right electrician, see your services, and reach you, things a profile alone can't fully replace.
Why this happens
A profile is a listing, not a pitch.
Google Business Profile gives someone your hours, reviews, and basic info, but it's not built to explain your specific services, show real project photos, or make the case for why you're the right electrician for a specific job.
A website ranks for searches a profile alone doesn't fully cover.
Specific service and town combinations ('panel upgrade Delafield,' 'EV charger installation Waukesha') are things a well-built website can target directly in a way a single Google profile entry can't.
Trust signals differ between the two.
A homeowner deciding between electricians often wants to see more than a star rating: licensing info, real project photos, and a clear explanation of services, which lives naturally on a website.
How to check it yourself in 10 minutes
- 01Search your main service plus your city and see whether you show up in the map pack, the organic results, or neither.
- 02If you only have a Google profile and no website, check what a homeowner sees when they click through, likely just hours and reviews, no real detail.
- 03Check whether you're losing potential comparison-shoppers who want more information than a profile provides before calling.
The fix
A complete Google Business Profile is a free, essential first step. A real website, built as part of the $2,500 implementation during the 14-day trial and waived if you start a plan by October 21, 2026, is what turns that visibility into an actual case for why someone should call you instead of the next electrician in the map pack.
Questions that come up
Can I skip the website and just rely on my Google profile?
You can, but you'll lose the ability to rank for specific service and town combinations and to make a fuller case to a comparison-shopping homeowner, which a website is built to do.
Which should I set up first if I only have time for one right now?
The Google Business Profile, since it's free and quick, but plan on the website following soon after, it's what turns that visibility into actual booked jobs.
Does a website help with commercial electrical work too, not just residential?
Yes, a website that clearly separates residential and commercial services can help commercial decision-makers evaluate you the same way a homeowner would.