This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: Is the website really free, or is there a catch?. Direct answer: The website itself is a $2,500 job (a custom website, the CRM, lead capture, automated response and follow-up, SEO pages, and the setup specific to your business), built during the 14-day trial. It's waived, not free, for businesses that start Run or Grow by October 21, 2026. What's not waived is keeping the site hosted, maintained, and actively worked afterward, which is $97/mo (Run) or $297/mo (Grow), stated plainly, no hidden step. Updated September 15, 2026.
The short answer
The website itself is a $2,500 job (a custom website, the CRM, lead capture, automated response and follow-up, SEO pages, and the setup specific to your business), built during the 14-day trial. It's waived, not free, for businesses that start Run or Grow by October 21, 2026. What's not waived is keeping the site hosted, maintained, and actively worked afterward, which is $97/mo (Run) or $297/mo (Grow), stated plainly, no hidden step.
Why this happens
The implementation is waived, not free.
The $2,500 implementation gets waived when you start Run or Grow by October 21, 2026. It's a real job with a stated value, not a marketing freebie, which is exactly what makes waiving it worth something.
A card on file isn't the same as a hidden charge.
You provide a card to start the trial, but nothing is charged until day 15, and the exact plan and price are disclosed before you ever hand over payment details.
The waived implementation still has real value.
Even someone who cancels before day 15 gets a live, built website out of it, because starting the trial is what waives the $2,500. That's the actual offer, not a bait-and-switch.
How to check it yourself in 10 minutes
- 01Read the plan terms on the pricing page directly, don't rely on secondhand summaries.
- 02Confirm the trial length (14 days) and the exact first-charge date before starting.
- 03Ask directly if anything is unclear, a straight answer costs nothing.
The fix
There's no fix needed here, it's a straightforward offer: $2,500 implementation waived through Oct 21, 14-day trial, card on file, first charge on day 15, then $97 or $297 a month depending on the plan, cancel anytime after that.
Questions that come up
Why do you call it 'waived' instead of 'free'?
Because it's a real $2,500 job, not a marketing freebie. It's waived, not discounted, when you start Run or Grow by October 21, 2026. Keeping the site hosted and maintained afterward is the paid plan, stated clearly upfront.
Do I keep the website if I cancel before the trial ends?
The site built during the trial is yours; canceling stops the ongoing hosting and maintenance plan going forward.
Why do you need my card if the implementation is waived?
The card starts the 14-day trial clock, which is what waives the $2,500 implementation, and it's only charged if you don't cancel by day 15, standard for a trial-to-paid model, disclosed plainly before you enter it.