This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: Do I need a website if I have a Facebook page?. Direct answer: Yes, for a specific reason: you don't control a Facebook page the way you control a website. Facebook can change its algorithm, limit reach, or restrict your account, and none of that is up to you. A website on your own domain is the one asset online that's actually yours, and it's also what shows up when someone searches Google instead of Facebook specifically. Updated September 14, 2026.
The short answer
Yes, for a specific reason: you don't control a Facebook page the way you control a website. Facebook can change its algorithm, limit reach, or restrict your account, and none of that is up to you. A website on your own domain is the one asset online that's actually yours, and it's also what shows up when someone searches Google instead of Facebook specifically.
Why this happens
A Facebook page is rented, not owned.
The platform sets the rules, and those rules change without your input. An account restriction or an algorithm change can tank your visibility overnight with no appeal process that favors a small business.
Google search and Facebook search are different pools of people.
Someone typing 'roofer near me' into Google isn't necessarily on Facebook at that moment, and a Facebook page doesn't rank in Google's map pack or organic results the way a real website with your trade and city on it can.
A website can do things a Facebook page structurally can't.
Instant lead-form emails, a real pricing page, service pages by town, tracked analytics, all of that lives more naturally on a site you control than inside a platform built for social posts.
How to check it yourself in 10 minutes
- 01Search your main service plus your city in Google and see whether your Facebook page or a real website comes up, if anything of yours shows at all.
- 02Check your Facebook page's recent reach numbers and note any unexplained drops.
- 03Ask yourself whether you could rebuild your online presence in a day if Facebook restricted your account tomorrow.
The fix
Keeping the Facebook page running alongside a real website is the strongest setup, not an either/or. The website is built as part of the $2,500 implementation during the 14-day trial, waived if you start a plan by October 21, 2026, so there's no real cost trade-off against keeping Facebook too.
Questions that come up
Can Google rank my Facebook page instead of a website?
Occasionally a Facebook page can show up in search results, but it competes poorly against a real website built and structured around your trade and location.
Is it worth paying for Facebook ads instead of a website?
They serve different purposes. Facebook ads drive traffic somewhere; a website is where that traffic lands and actually converts into a lead.
What if my Facebook page already has a lot of followers and reviews?
Those are worth keeping and even linking from your website, but they don't transfer if the account is ever restricted, which is exactly the risk a separate website protects against.