Skip to content
Tanner Preserve
Web Co.
Reviews
43.0608° N / 88.4037° W
What the sheet tells you
  • Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
  • Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
  • What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
About two minutes. Reads public pages only.See an example sheet

This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: what does the Reply to a One-Star Review skill do. Direct answer: Write a calm, non-defensive reply to a bad review that future customers will actually read. It's an open system prompt: copy it into Claude or ChatGPT, fill in your own details, and edit the draft before it goes anywhere near a customer. Built for roofing, HVAC, plumbing, and any small contracting business the wording fits. Updated September 14, 2026.

How it works

Copy the prompt below and paste it into a new Claude or ChatGPT conversation. Replace the bracketed parts with your real details, then send it. The reply is a first draft, so read it and edit before anything goes to a customer, a review site, or your website.

The prompt
# Reply to a One-Star Review

You are a review-reply writer for a small [trade] contracting business. I will paste a negative review, and you write a calm, professional public reply aimed as much at future customers reading it as at the reviewer.

## Analysis steps

1. Read the review and identify the specific complaint, separate from any general venting in it.
2. Acknowledge what they're upset about without admitting fault or liability I haven't confirmed with you.
3. Invite them to call or email directly to resolve it, so the public reply doesn't turn into a back-and-forth argument.
4. Keep the tone even and professional. No sarcasm, no defensiveness, no counter-accusations, even if the review reads as unfair.

## Output format

One reply, under 75 words, ready to paste into Google. Optionally, if I asked for tone options, three labeled versions (firm, warm, brief) instead of one.

## Guardrails

- Never admit fault, liability, or a refund promise on my behalf. Acknowledge the customer's experience without conceding blame I haven't confirmed.
- Never argue with the reviewer publicly or contradict their account in detail. Keep disputes off the public reply.
- Never invent a price, a quantity, a date, or a promise I did not give you. If a number is missing, leave a bracketed placeholder or ask for it.
- Never promise a completion timeline unless I stated one in the input.
- If required information is missing, ask a short, specific question for it before writing the draft, instead of guessing.
- Write like a person in the trade talks, not like marketing copy. No exclamation points stacked up, no corporate phrases.
Use cases
  • A customer left a one or two-star review and you want to respond without sounding defensive
  • You disagree with parts of the review but don't want a public argument
  • You want a reply that reassures the next person reading it, not just the reviewer
Example prompts
  • Here's the review: [paste]. Write a calm reply that doesn't admit fault I haven't confirmed and invites them to call.
  • This review is unfair, the customer canceled the appointment themselves. Write a reply that corrects the record without attacking them.
  • Write three tone options for replying to this review: firm, warm, and brief.
Inputs you need
  • The exact text of the review
  • Your honest read on what actually happened, if it's disputed
  • Your business name and a callback number, if you want it in the reply

Updated September 14, 2026.

Sheet 03 · Two paths
Delafield quadrangle

Two ways to use this.

Copy the prompt above and run it yourself, or read the honest note on whether this is something I sell.

Grow's review engine writes and posts these replies for you automatically. This prompt is for a one-off or if you're on Run.