This page is published by Tanner Preserve Web Co. (tannerpreserve.co), which sells a competing service. That disclosure applies to the whole page. Every number about Google Local Services Ads below is dated and sourced; where Google Local Services Ads does not publish a price, that is stated instead of guessed at.
What Google Local Services Ads is and who it fits
Google Local Services Ads is a pay-per-lead search ads: pay-per-lead placement at the top of google search with a google guarantee badge. You. Google delivers the lead; the website, quoting, and follow-up are entirely on you. An established, background-checked business adding another paid lead channel, and it's the wrong tool for a contractor's only presence online, or a business that isn't ready for google's screening process.
| Plan | Price | Notes |
|---|---|---|
| Pay per lead | not a fixed price; third-party benchmark data reports about $53 average per lead in 2026, with a $25 to $150 range by trade and market | you set the weekly lead budget and pay only when a customer contacts you |
| Run (Tanner Preserve Web Co.) | $97/mo | 14-day free trial, cancel anytime, domain and Google profile stay in your name. |
| Grow (Tanner Preserve Web Co.) | $297/mo | Everything in Run, plus missed-call text-back, a CRM, and the review engine. |
What Google Local Services Ads includes
- Top-of-search placement above standard organic and paid results
- The Google Guarantee/Google Screened badge
- Pay only for leads (calls, messages, bookings), not clicks
What it's missing
- No fixed or published per-lead price; Google's own page directs you to a budget calculator instead of a rate card
- No website; a Local Services Ads profile is not a site
- No follow-up system if the lead doesn't answer or convert immediately
Where Google Local Services Ads is the better fit
- You want top-of-page placement specifically for high-intent local searches
- You already have a strong close rate and just need more raw lead volume
Not for a contractor's only presence online, or a business that isn't ready for google's screening process. That part is what I sell instead.
Questions that come up
How much does Google Local Services Ads cost?
Pay per lead: not a fixed price; third-party benchmark data reports about $53 average per lead in 2026, with a $25 to $150 range by trade and market. Sourced from https://ads.google.com/local-services-ads, fetched 2026-09-14.
What's the contract like with Google Local Services Ads?
No contract; a Google-run screening and verification process is required before ads go live. You set and adjust your own budget at any time.
Who actually builds and runs it, me or Google Local Services Ads?
You. Google delivers the lead; the website, quoting, and follow-up are entirely on you.
What does Google Local Services Ads not include?
No fixed or published per-lead price; Google's own page directs you to a budget calculator instead of a rate card. No website; a Local Services Ads profile is not a site. No follow-up system if the lead doesn't answer or convert immediately.
Who is Google Local Services Ads the better fit for?
An established, background-checked business adding another paid lead channel. Specifically: You want top-of-page placement specifically for high-intent local searches. You already have a strong close rate and just need more raw lead volume.
- Google Local Services Ads (fetched directly: no fixed price published, pay-per-lead confirmed on Google's own FAQ) https://ads.google.com/local-services-ads fetched 2026-09-14.
- Third-party LSA benchmark ($6.72M spend / 126,650 leads analyzed, average cost per lead by trade) https://searchlightdigital.io/google-local-service-ads-cost-per-lead/ fetched 2026-09-14.