The siding contractor's guide to a financing page

A siding job runs $12,000 to $20,000 for a lot of homes around Waukesha County. Most homeowners don't have that sitting in a checking account. If your website never mentions financing, some homeowners assume they can't afford you. They never even ask for a quote.

Why a financing page matters for siding specifically

Siding is one of the bigger ticket jobs in the trades. Unlike a $300 repair, financing changes whether a project happens at all. It matters for a lot of families. Some homeowners won't call and ask "do you guys offer financing" out of the blue. They just skip the call and assume no. A clear page answers the question before they have to ask. That means more people reach out in the first place.

Don't sound like a car lot

The fastest way to make a financing page feel sleazy is to copy a car commercial. Think giant numbers, exclamation points, and "0% APR!!" banners flashing across the top. That tone works against you in the trades. Homeowners hiring a siding contractor want to feel like they're working with a professional. They don't want to feel like they walked onto a lot.

Keep the page calm and factual instead:

• State plainly that financing is available
• Name the lender or program you work with, if you use one
• Give a real world example with a dollar range, not just a vague promise

Try something like this: "Say your siding project runs $15,000. Through our financing partner, that could break down to about $250 to $350 a month. The exact number depends on the term and your credit. Ask us for real numbers when we quote your job." That's specific enough to be useful. It's also calm enough to feel trustworthy.

What the rules actually require

Say you mention financing terms on your website, like a monthly payment or an interest rate. You're generally required to show the full terms clearly, not just the good part. This isn't a scare tactic. It's just how lending rules work. It protects you as much as the homeowner. A few things to keep in mind:

• If you show a monthly payment example, say it's an estimate. Actual terms depend on approval.
• Don't advertise a rate or term you can't actually deliver to most applicants.
• If a third party lender is involved, let them handle the credit terms and approval language on your page. Link out to their application instead of quoting rates you don't control.

When in doubt, ask your financing partner what wording they require. Most good lenders have exact wording ready for you. They work with hundreds of contractors already.

Where to put the financing page

Link to it from two spots: your main navigation menu, and directly on your quote or estimate page. Put it right where someone's about to ask themselves "can I even afford this." A financing page buried three clicks deep in a footer does almost nothing. One linked right where the sticker shock hits does real work.

What if you don't offer financing

Say you don't have a financing partner yet. At minimum, put "ask us about payment options" on your quote page instead of staying silent. Silence reads as "no," even when that's not true. You might have more flexibility than homeowners assume, like accepting a deposit and staged payments as work progresses.

A note on your own business

Tanner Preserve doesn't offer contractor financing tools directly. But if you're weighing which parts of your site need attention first, start with financing and quote pages. They usually beat the polish work contractors chase first. Our Run and Grow plans both include getting pages like this built right, without the car lot tone.